Saturday, 30 April 2011

Cost Per Action Income- Making Money By Promoting CPA offers - ClickForSEO http://ow.ly/4KfZW
Using Articles for your Search Engine Marketing - ClickForSEO http://ow.ly/4KfXK
The Product Style Affiliate Wordpress Plugin - Discussed For Affiliate Online Marketers - ClickForSEO http://ow.ly/4KfVg
Viral Income Systems - A Serious Business? - ClickForSEO http://ow.ly/4KfS9
Having the proper Perspective Makes You Tons of Money - ClickForSEO http://ow.ly/4Kfw3
Better Organize Your Day - Automate The Sales Process - ClickForSEO http://ow.ly/4KfuY
Learn How Photo Sharing Sites Can Aid You in Getting Visitors - ClickForSEO http://ow.ly/4Kfub

Friday, 29 April 2011

FREE Vs PAID SEO Tools.... Whats Your Experience?? http://ow.ly/4JAd6

Thursday, 28 April 2011

Grab 21 Original Graphics Tools and Templates For One CRAZY Low Price... http://tinyurl.com/21graphictools
12 minute video shows how to create autoblogs that result in profit http://ow.ly/4IoV8
Amazon.com: Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results http://ow.ly/4Iop6
Top SEO Tools - Suite Of Professional FREE SEO Tools - Cut Time and Costs! - ClickForSEO http://ow.ly/4IY45
Free Backlink System: How To Get 3000+ Links FREE! http://tinyurl.com/3000links
Grab 21 Original Graphics Tools and Templates For One CRAZY Low Price... http://tinyurl.com/21graphictools
Hi, I have updated my facebook page with some fantastic tools and techniques such as corporate social media tactics http://ow.ly/4INcz
Social Media for SEO vs. Customer Engagement http://ow.ly/4IO1Z
5 Reports on B2B Social Media Marketing & New Media Trends http://ow.ly/4INWj
29 Content Marketing Tactics to Attract, Engage & Persuade Customers http://ow.ly/4INSZ
Hi, I have updated my facebook page with some fantastic tools and techniques such as corporate social media tactics http://ow.ly/4INcz
5 Reports on B2B Social Media Marketing & New Media Trends http://ow.ly/4IMfN
Making the Leap: Egocentric to Empathy in Content Marketing http://ow.ly/4ILYL
Free Backlink System: How To Get 3000+ Links FREE! http://tinyurl.com/3000links
How to Setup Your Very Own Instant Commissions Affiliate Program In 5 Minutes http://tinyurl.com/65eeulg
Grab 21 Original Graphics Tools and Templates For One CRAZY Low Price... http://tinyurl.com/21graphictools
12 minute video shows how to create autoblogs that result in profit http://ow.ly/4IoV8
Amazon.com: Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results http://ow.ly/4Iop6

Friday, 22 April 2011

Unique Event ShowTheMedia, your new product will meet the press http://ow.ly/4EVRb
Local Mobile Monopoly - The Next MASSIVE Cash Wave of Mobile! http://ow.ly/4F7ck
No more being suckered by false claims and long sales letters.. http://ow.ly/4F70P
Opportunity for Better B2B Marketing with Social Media & SEO http://ow.ly/4F6L0
3 Essential Social Media SEO Tips for Advertisers - linking marketers with Tools http://ow.ly/4F6pz
ad:tech SF – Social Media & The New Laws of Creativity with Brian Solis | ClickForSEO Blog - linking marketers with Tools http://ow.ly/4F3DV

Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth plus 1 more

 

Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth plus 1 more

Link to Marketo B2B Marketing and Sales Blogs


Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth

Posted: 21 Apr 2011 11:37 AM PDT

by Phil Fernandez

Picture1

I have written previously in this space about growth being the critical business imperative during these still challenging post-Recessionary times. Now, The Conference Board has further confirmed this thesis with a new global survey, which found that fueling business growth is the #1 issue for CEOs these days.

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: "The global CEO consensus about 2011 suggests that growing one's business is the key to success. Now more than ever, business leaders are turning to new ideas, products and markets to fuel growth, drive innovation, and remain competitive on the global stage."

As Mr. Spector states, innovative ideas and products, and new markets, are all key ingredients that senior executives are baking into their strategic growth plans. But, just as important, in my view, is improving the corporation's sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis.

In my experience, if there is one thing that CEOs and other top corporate officers think about when they wake up in the morning, it's probably, "How do we improve our sales efficiency and productivity?" Nothing is more urgent for senior management, because nothing has more of a direct impact on driving topline revenue growth. CEOs have already cut about as far as they can to shore up the bottom-line, so topline growth is the new mantra of the C-suite.

The numbers prove how much room for improvement there is for corporations to raise their sales effectiveness metrics (which are a direct link to revenue performance results). Here are some statistics that graphically illustrate the point:

§ 94% of marketing qualified leads will never close (SiriusDecisions)

§ 52% of sales reps do not achieve their sales goals (CSO Insights, 2010 SPO Sales Strategy Analysis)

§ 45% of sales reps' time is spent on admin and prep work, not with customers (IDC Sales Advisory Practice)

§ 15-year low in terms of sales productivity (Chief Sales Office, Insights Study)

As long as sales efficiency and productivity metrics are so anemic, it is going to be an enormous challenge for companies to achieve the ambitious growth targets that CEOs (and especially the financial community) are now demanding. The critical first step to confront this 21st Century growth challenge – and win – is to fundamentally transform the entire revenue process, not just tinker with separate, disconnected elements of sales and marketing (i.e., improving salesperson's time efficiency or boosting lead flow).

End-to-End Process Drives Sales Efficiency and Revenue Results

What's required is establishing an end-to-end, analytics-driven revenue process that revolutionizes the company's entire sales and marketing engine – from generating the initial leads, to closing the ultimate sale. It's akin to the global business/management movements that similarly revolutionized logistics in the 1980s with supply chain management, and production in the 1990s, with Six Sigma.

This end-to-end revenue process combines proven cloud-based technology, advanced analytics, expert guidance, and best practices that change forever how marketing and sales work – and, more importantly, how they work together. Because, breaking down the traditional silos that still separate the marketing and sales functions is a vital part of what makes this new end-to-end revenue approach so powerful and effective.

Of course, I am talking about Revenue Performance Management (RPM), RPM is an entirely new category of technology applications and business-building solutions and services that have the potential of making the previous CRM revolution look small by comparison. RPM accelerates revenue growth by expanding lead flow, optimizing sales and marketing investments, and aligning teams to produce maximum revenue performance and results.

As a fully integrated, end-to-end solution, RPM is all about making the sales rep more effective at every stage of the revenue chain. It gives sales (and marketing) the tools, information, and insights they need to have a much clearer view of when the prospect truly is "ready to buy," and not still gathering information and advice from trusted sources (typically on the web and through social networks).

With RPM, corporate sales and marketing departments can increase their lead quality, improve lead-to-opportunity rates, strengthen opportunity-to-win rates, and drive deal velocity.

Generating outsized revenue growth in 2011 and beyond is not just a dream of CEOs and their C-suite colleagues. By taking a true end-to-end approach to the entire revenue process, and employing proven RPM solutions, companies are right now accelerating their growth and results to levels they never would have thought possible before.


Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

Why Elevating Your Metrics' Sophistication Matters

Posted: 19 Apr 2011 03:41 PM PDT

by Maria Pergolino

Marketing Analytics

To evolve marketing from a cost center into a revenue generator, marketers know they must measure the impact their campaigns have on revenue. Traditional measurements may become inferior and unable to scale to meet the needs of today's B2B marketing professional.

To obtain optimal results, marketers need a powerful and efficient marketing analytics solution.

To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. To comprehend the benefits of a complete analytics package, let's consider some of the ways  marketers will earn a competitive edge when they elevate the sophistication of their metrics.:

§ Predictable revenue forecasts – Marketing forecasts are traditionally measured in a longer time frame and provide more accurate long-term views of revenue. To effectively project these kinds of statistics, B2B marketing teams need to look at a marketing analytics solution that provides features including:

-   Forecast deals and bookings before they enter the sales cycle

-   Create analytic models that predict conversations between funnel stages over time

§ Justify marketing budget – As the marketing team progresses more into a revenue prediction role, justifying a B2B budget is evermore a challenge. With marketing analytics, marketers can quantify the precise revenue impact of marketing investment, giving the marketing team the tools to defend their budget.

§ Optimize marketing mix and spend – B2B marketing analytics helps marketers with the precise planning necessary to coordinate demand generation and lead nurturing programs. This helps when considering what's working, what's not working and the areas to focus on to eliminate waste. Some questions to ponder include:

-   What is the actual and estimate revenue attributed to each program?

-   What is the ROI for each marketing program?

To boost B2B marketing ROI, marketers need to look beyond traditional measurement of their marketing programs. Using marketing analytics, marketers create predictable marketing forecasts, justify marketing budgets and optimize their marketing spend while earning a seat at the revenue table.

To learn more about B2B marketing analytics, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.


Why Elevating Your Metrics' Sophistication Matters was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

ShowTheMedia Christmas Guide Event that places your product in front of the media. Like the idea? http://ow.ly/4EVRb
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Thursday, 21 April 2011

AppCreatives was approached by Cycle Aid http://amplify.com/u/bzwv2
Case study: Glass's Motoring Guide http://amplify.com/u/bzwt8

Friday, 15 April 2011

Clickbank Analytics - How To Receive Up-To-Date Sales Stats On Clickbank Products Before You Market! http://ow.ly/4Be1K
Simply.com Advertising Review - Earn With Your Website http://ow.ly/4Bdb7
How To Get Freelance Writing Jobs http://ow.ly/4B96i

Thursday, 14 April 2011

App Creatives - UK iPhone Apps and Android Application Developers http://ow.ly/4Ahe6

Wednesday, 13 April 2011

Review: In The Plex, by Steven Levy - Steven Levy just wrote a new book about Google called In the Plex: How Google ... http://ow.ly/1caxLB

Tuesday, 12 April 2011

5 Essential Books to Understand B2B Sales 2.0

 

5 Essential Books to Understand B2B Sales 2.0

Link to Marketo B2B Marketing and Sales Blogs


5 Essential Books to Understand B2B Sales 2.0

Posted: 07 Apr 2011 09:35 AM PDT

by Katie Byrnes

stack-of-books

To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table.

To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0:

Sales 2.0 book

1. Sales 2.0

By Anneke Seley

Anne Seley is the author and CEO and founder of Phone Works. She shows small and large businesses how to use Sales 2.0 principles to boost sales leads and overall revenue.

The key takeaway from Seley's Sales 2.0 book is to embrace Sales 2.0 while moving away from traditional sales methods. Since today's buyer has evolved, so should the sales methodology. By utilizing social strategies and digital technologies in the revenue cycle, companies can leverage the power of Sales 2.0.

Selling to big companies

2. Selling to Big Companies

By Jill Konrath

Konrath's book, Selling to Big Companies, compels you to look at more efficient methods to sell. Traditional methods like cold calling need to evolve with fresh and inventive B2B sales strategies in order to boost leads and overall sales revenue.

Jill Konrath is a key contributor to numerous business-related publications and is an often-quoted voice in business media. She works with many top businesses on their sales methodologies and streamline business sales – she brings her experience of business and selling to this book.

rethinking the sales cycle book3. Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage

By John R. Holland and Tim Young

John Holland is a co-founder of CustomerCentric Systems, LLC. With his 20 plus years in sales, he provides sales and marketing guidance to numerous companies. Tim Young is the CEO of CustomerCentric Selling.

The lesson to learn from this book is to pay attention to the entire buying cycle. Concentrate on the prospect from day one – from the day they make initial contact by visiting your website until the sale is made.

Customer Centric Selling

4. CustomerCentric Selling

By Michael T. Bosworth, John R. Holland and Frank Visgatis

Bosworth, Holland and Visgatis all co-founded CustomerCentric Systems, LLC. Their company shows clients how to improve their sales efficiency and customer experience processes. This book emphasizes the need to focus on the needs of the customer. B2B sales buyers are now savvier and focusing on building and nurturing the customer relationship will increase loyalty along with overall sales revenue.

Salesforce.com Secrets of Success book

5. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

By David Taber

David Taber is the CEO of SalesLogistix. His consultancy helps clients increase revenue generation by the use of CRM systems.

The key takeaway from Taber's book is how to leverage the Salesforce.com system. We learn how it helps executives and users to boost B2B sales with step-by-step guides and resources. Learn how you can integrate your marketing automation solution with Salesforce and other helpful ways to fully utilize your CRM.

To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter.

For more book recommendations, check out our B2B Sales and Marketing book club, or join the conversation on LinkedIn.


5 Essential Books to Understand B2B Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

Thursday, 7 April 2011

Local Mobile Monopoly - The Next MASSIVE Cash Wave of Mobile! http://ow.ly/4uIrX

Wednesday, 6 April 2011

Local Mobile Monopoly - The Next MASSIVE Cash Wave of Mobile! http://ow.ly/4uIrX

Tuesday, 5 April 2011

Develop a Marketing Breadcrumb Trail to Lead Prospects Home

 

Develop a Marketing Breadcrumb Trail to Lead Prospects Home

Link to Marketo B2B Marketing and Sales Blogs


Develop a Marketing Breadcrumb Trail to Lead Prospects Home

Posted: 04 Apr 2011 10:29 AM PDT

by Maria Pergolino

B2B Marketing & lead generation

Despite what many marketers would like to believe, the digital marketplace is not quite the place where "if you build it, they will come". You've got to create a savvy mix for B2B marketing success and carefully place your messages where buyers can find them at the right time.

Because consumers are driving the action, digital marketing is a trend that's growing in leaps and bounds. According to the "2011 Digital Marketing Outlook," study conducted by the Society of Digital Agencies and Answerlab:

§ 95% of survey respondents say they'll be using social media this year—specifically their corporate web sites, Facebook, and Twitter.

§ Eight out of 10 marketers project an increase in the number of digital projects they'll produce in 2011.

§ A large portion of marketers expect to augment their mobile efforts this year and next with such tools as smartphone apps, location-based services, e-coupons and social games.

Look at the landscape by way of the Grimm brothers – there are loads of leads wandering in the forest. They want to come to somebody's cottage, why not make it yours?

In order to lead prospects to your doorstep, lay out a carefully planned breadcrumb trail by using these five inbound marketing tips:

1. Create targeted email marketing tie-ins into new social media feeds through such sites as LinkedIn, Facebook and Twitter.

Remember that once viewers have signed up, they'll be more likely to stay apart of your community and engage when you provide valuable content.

Delivering a consistent and thoughtful sequence of content with timely calls-to-actions can help convert someone from a reader to a clicker, thereby helping them get to the website and complete a call-to-action.

2. Link followers to your latest blog post or email newsletter online through Twitter. Doing so can help you generate buzz and hopefully create an additional breadcrumb trail of re-tweets.

3. Include Q & A features within social media streams. Not only can you create further engagement, but you can identify current topics and hot buttons among your audience.

Armed with this knowledge you can create content in a resource section or blog on your website that addresses said topics and capture more search traffic.

4. Host webinars and live chats. Make your company and its thought leaders available via webinars and other online discussions. This gives your brand a face that prospects can connect with and also gets you in front of hundreds or thousands of relevant people at once.

As you wrap up your presentation, offer a compilation of your tips via the PPT or an e-guide for download at a unique URL. You can drive traffic to your site and encourage further, relevant calls-to-action once the visitor has arrived.

5. Give your employees a voice by letting them engage in social networks on your behalf. They can be a great asset to monitoring and answering questions across a larger spread of sites.

Create guidelines to help establish rules and protect the brand, but ultimately prospects want to connect with people, not a logo. Determine which departments are best suited for online community management and test this model, ultimately building relationships and sending people to the website for more information.

Remember that too much of a good thing can be overwhelming. If your message is spread over multiple channels with little thought to their interconnection and relation to your overall marketing plan, you'll muddle the lead generation process and it may just be that nobody winds up at your door.

Concentrate on the foundational truth about today's marketplace. Businesses that put the time and effort into networking and talking with their customers will reap the benefit of happy leads throughout the sales process.

This will result in a group of satisfied customers who will go out and spread the word (and more crumbs) through the forest.


Develop a Marketing Breadcrumb Trail to Lead Prospects Home was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

Monday, 4 April 2011

Google search quality is hiring - I wanted to mention that Google's search quality team is hiring. We work on everyt... http://ow.ly/1c1VtR

Saturday, 2 April 2011

Overdoing url removals - If you have a lot of urls that you don't want in Google anymore, you can make the pages ret... http://ow.ly/1c0XpQ
iPad 2 review from TechRadar: is it really good enough? http://ow.ly/4rL7M
iPad 2 review from TechRadar: is it really good enough? http://ow.ly/4rL7M
iPad 2 review from TechRadar: is it really good enough? http://ow.ly/4rL7M

Friday, 1 April 2011

30 day challenge: being thankful and going offline - It's been a while since I reported on any 30 day challenges, so... http://ow.ly/1c06sx

5 B2B Marketing Tips for Using Press Releases

 

5 B2B Marketing Tips for Using Press Releases

Link to Marketo B2B Marketing and Sales Blogs


5 B2B Marketing Tips for Using Press Releases

Posted: 31 Mar 2011 08:04 AM PDT

by Maria Pergolino

Press release marketing

Today's digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges.

Internet users have dynamic activity patterns and today they spend more time on the web than ever. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. The average U.S. consumer spends 13 hours a week on both.

They have become the drivers of the buying cycle rather than passengers on the sales train. They are smarter and tougher to convince. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign.

Consider these 5 B2B marketing tips for press release success:

1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations' messages. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave.

When your message is well-received, you can cover a much wider audience with less distribution costs.

This exposure advantage must be balanced with the quality of message you send. It's one thing to get thousands of hits on a video, for example, but if the viewers don't fit your target market, you are likely wasting resources.

2. Update your email marketing strategies Targeted email marketing is still a B2B favorite. A Forbes Media study showed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, finishing slightly lower than Search Engine Optimization.

Be sure to integrate your press release and email marketing efforts where it makes sense. For example, a PR campaign intended to announce a new product/service offering is also well suited for an email campaign/newsletter to prospects (so they have the opportunity to see the message in multiple places) or existing customers (who might be interested in upgrading or expanding).

3. Leverage keywords to make your content visible – Integrating the phrases your brand is trying to be visible for online is critical in reaching your online marketing goals with your press release

Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.

4. Keep brand information consistent – You've got multiple channels to share your press release through and each has its own communication style.

If you're leveraging Facebook and Twitter to extend the reach of your press release, for example, do you present the same information on both outlets?  The answer is yes, but each needs to be tailored to the outlet and any audience nuances that may exist between the two.

Also, keep the look and feel of your brand consistent both online and offline. Despite the different places viewers find your messages, in order to achieve the highest levels of brand recognition, consistency is key.

5. Get the most out of your content. With all the messaging you create, there are multiple channels to recycle a message.

To get the most out of your content creation efforts consider using parts or all of your press release in blogs, email letters, landing page, media kits, interviews or even creating a video to support the message. Get creative about where you can re-tool/re-purpose the information to increase the life of the message.

Examine how you can insert key words and anchor text that will continually drive readers to your brand.

The sky is the limit when it comes to creating informational campaigns for the net. B2B marketers who stay on top of Internet trends and continue to maximize the reach of the message will outpace the competition. A well written and promoted press release is a great tool for reaching a larger audience and beating your competition to the sale!

To see Marketo's own press releases, visit our News Center.

To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.


5 B2B Marketing Tips for Using Press Releases was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

Track Online Trends with Yahoo! Clues

 

Weekly Web Tip

 

Track Online Trends with Yahoo! Clues

 

 

Russell -



This Yahoo! Search tool is truly awesome. Yahoo! Clues allows users to track online trends, demographics and much more simply by typing in a search term. Clue gives users a deeper understanding of the who, what, and where that are behind different searches, whether popular or not-so-popular.

Visit Yahoo! Clues

See who is searching your website or blog and compare the information to other keywords or terms that others are searching as well.  This expansion of Yahoo Search lets users explore how people are actually using Yahoo's search engine.

Check out a search term's popularity over time, who is searching where, and much more. Their side-by-side comparison tool also lets you see information for two different search terms.

This tool is also great for tips on improving your search results, search indexing and ranking and much more. Get your Clue now!

 

Mike Corso

Cool Site of the Day

Website Promotion | Search Engine Optimization

 

O:   (914) 752-2793

M:  (914) 907-9733

 

  Contact Me

Follow Me on FacebookFollow Me on TwitterFollow Me on FriendFeedFollow Me on LinkedInFollow Me on YouTubeFollow Me on SkypeFollow Me on RSS

    Mike Corso