Thursday, 31 March 2011

Just a test..
The iPad is not simply a larger iPhone http://ow.ly/4qthv ipad2 ipad Apple
In-App Billing For Android Apps (AccuraCast) - Mobile payments have become the hottest topic of the month. Orange fi... http://ow.ly/1bZdKu
In-App Billing For Android Apps (AccuraCast) - Mobile payments have become the hottest topic of the month. Orange fi... http://ow.ly/1bZdKu
Essential Q & A on Facebook Marketing for Small Business http://ow.ly/4pVAZ facebook ipad2 WIN
Google +1 Is Just The Beginning - Unless you were not reading any technology news, you heard that Google finally ann... http://ow.ly/1bZboW
Essential Q & A on Facebook Marketing for Small Business http://ow.ly/4pVAZ facebook ipad2 WIN

Wednesday, 30 March 2011

SEO 3.0 The New Rules - If you follow changes in SEO, you have probably recently heard the term SEO 3.0. It was coi... http://ow.ly/1bYXFK
Is Twitter for Everybody? - This is the question that eventually gets asked by every person and every company trying... http://ow.ly/1bYSgK
Essential Q & A on Facebook Marketing for Small Business http://ow.ly/4pVAZ facebook ipad2 WIN
Windows Phone 7 Rumored with NFC? - One of the hottest technologies around is NFC.  Near Field Communication allows ... http://ow.ly/1bYJ3T
AT&T T-Mobile Deal: iPhone Service Improved? - AT&T looks to be on the defensive. Criticisms of AT&T's proposed acqu... http://ow.ly/1bYFf2

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Effective Internet Video Marketing for Small Business - If you're like many small business owners, your online broch... http://ow.ly/1bYAMw
Google Introduces Targeting By Topic On Display Network (AccuraCast) http://ow.ly/1bYAMa
VCU Basketball Top Final Four Team As Far As Yahoo Search Trends Go http://ow.ly/1bYAMI
8 Simple Strategies You Must Use To Improve Your Website Sales and Profits http://ow.ly/1bYyCu
Are Small Private Social Networks the Next Layer? - As business people get in the habit of participating in online s... http://ow.ly/1bYwlv
How to grab the best FREE SEO and Traffic Building tools available! http://ping.fm/qnQHQ
Yahoo Appoints SVP Of User Experience Design - Google's sites are famous for their clean, minimalist designs.  Micro... http://ow.ly/1bYrS8
Google Talk Guru Launched in Google Labs - Google has a new Google Labs experiment out called Talk Guru. Google desc... http://ow.ly/1bYnw6

Tuesday, 29 March 2011

2010 SEO Predictions That Came True A SPN Exclusive Article http://ow.ly/1bYdPz
In-App Payments for Android Launched - Google announced the launch of Android Market In-App Billing for developers a... http://ow.ly/1bYbik
Twitter’s Evan Williams Talks About His Future - As Jack Dorsey unexpectedly came back to Twitter to take the produc... http://ow.ly/1bY8xt
Microsoft Adds “Active View” Support for LinkedIn, Netflix, Posterous, LivingSocial http://ow.ly/1bXZ2f
Dorsey to Focus On Getting More People to Understand What Twitter Is http://ow.ly/1bXV5y
Google Turns Mobile Phones Into Wallets (AccuraCast) - Google is in talks with Mastercard and Citigroup to enable us... http://ow.ly/1bXQWF
Facebook Movie Rental: More Signs of Possible Expansion - This week, Warner Bros. began offering more movies for ren... http://ow.ly/1bXQWZ
Smartphone Market Projected to Increase 50% in 2011 - According to a study by the International Data Corporation (ID... http://ow.ly/1bXMEI
Leading Chinese Portal Dumps Google - There's bad news for Google in China this month as the country's largest Web p... http://ow.ly/1bXIeS
Weed Out Your Lowest Performing Pages [Panda Strategies] (SEOmoz Daily SEO Blog) http://ow.ly/1bXEkA
Amazon Cloud Drive Launched for Music Storage, Player for Web and Android http://ow.ly/1bXElp
Bing Director Reflects On Google Results “Copying” Ordeal - As previously reported, Bing's Duane Forrester and Googl... http://ow.ly/1bXyqQ

Monday, 28 March 2011

Google Summer Of Code Applications Sought - College students with programming skills should start thinking about whe... http://ow.ly/1bXize
iPad 2 at RadioShack Tuesday - Word has quickly spread that the iPad 2 will become available at select RadioShack st... http://ow.ly/1bXf36
YouTube Trends For Agencies (AccuraCast) - YouTube Trends was launched last year to allow users to find out what the... http://ow.ly/1bXbnn
Mastering Your Email and Inbox - As a small business owner you're probably doing a ton of things yourself in your bu... http://ow.ly/1bXbnG
MTV’s “Diary Of Facebook” Debuts Wednesday - MTV, maligned by some for their programming shift, has focused less on ... http://ow.ly/1bXbnS

20 Tips for Improving Your Email Programs

 


 

Modern B2B Marketing:

Email Marketing Best Practices

 

Dear Stephen,

Increasing Email Effectiveness is the focus this week for Modern B2B Marketing. Every undelivered email is a lost lead and therefore marketing spend goes down the drain.  Even worse, just one blacklisted email can destroy a company's reputation. 

A few quick ways to improve your email programs include:

  • Use personalization in a way that doesn't trigger spam filters
  • Add targeted marketing to your transactional emails
  • Test your template code

Learn these tips and more in the checklist "20 Quick Tips for Improving Your Email Programs" from Marketo partner StrongMail, the leader in maximum email delivery solutions.

Download and view the 20 Quick Tips now!

Happy Marketing,

Michael Hogan
Sales Development Representative
+1.650.376.2304

>> Want to turn Marketing from a Cost Center to a Revenue Driver? Check out the new Revenue Performance Management Blog - http://bit.ly/RPMBlog

 

Experts Tackle The Definitions Of: What Is Cloud Computing? - Cloud computing has many definitions and can be confus... http://ow.ly/1bX9pu
Top Ten Tips On How To Use Payroll Software - If you are still doing any part of payroll by hand, chances are that y... http://ow.ly/1bX7Fb
The Product Style Affiliate Wordpress Plugin - Discussed For Affiliate Online Marketers http://ow.ly/1bX3zw
Facebook May Hire Former White House Press Secretary - A man who's fielded questions about wars and the economy on a... http://ow.ly/1bX3AD
SES New York 2011 Roundup - The SES New York 2011 conference wrapped up last week on the heels of one of the biggest... http://ow.ly/1bX1QI

Sunday, 27 March 2011

Information Architecture, Faceted Navigation & Duplicate Content (Oh My!) (SEOmoz Daily SEO Blog) http://ow.ly/1bWS3u
Social Media is About Engagement - This is not the time to let customers or profits slip through your fingers. You n... http://ow.ly/1bWR0b
More Hints at Google’s Social Strategy - Even before all of this Google "social layer" talk started, we talked about... http://ow.ly/1bWCa2
Has Groupon Peaked? - You've got to wonder how things would be looking if Groupon had agreed to be acquired by Googl... http://ow.ly/1bWA12
4 SEO Presentations w/ Tips, Graphics + Data You Can Use (SEOmoz Daily SEO Blog) http://ow.ly/1bWve7

Saturday, 26 March 2011

Google Music – Critical for Google in Many Ways - A little over a month ago, Motorola Mobility CEO Sanjay Jha made ... http://ow.ly/1bW9FQ
Why Panda is the New Coke - Editor's Note: The author of this post, Morris Rosenthal, runs Foner Books a site which... http://ow.ly/1bW2PL

Friday, 25 March 2011

Foursquare Shows Interest In UK Expansion - Check-in company Foursquare may itself be on the move in a sense.  Altho... http://ow.ly/1bVO1o
WIN a brand new smartphone! Simply suggest an AppCreatives app to review from http://ow.ly/4gKJf then submit at http://ow.ly/4gKws
Firefox 4 Infographic Details First 48 Hours - While they may never top Internet Explorer's market share it's hard ... http://ow.ly/1bVKDL
LinkedIn Marketing Debate Should You Think of Your LinkedIn Profile as a Resume http://ow.ly/1bVH8G
Some Legal Aspects Of Operating An Online Store - When starting any kind of business, there are always various legal... http://ow.ly/1bVF7X
Will eBay Buying Habits Predict March Madness Winner? - While the NCAA Men's Basketball Tournament has hit its secon... http://ow.ly/1bVDph
WIN a brand new smartphone! Simply suggest an AppCreatives app to review from http://ow.ly/4gKJf then submit at http://ow.ly/4gKws
Facebook Troll Sentenced in Australian Court - This extends far beyond your basic rick roller or "first" commenter. ... http://ow.ly/1bVzQw
WIN a brand new smartphone! Simply suggest an AppCreatives app to review from http://ow.ly/4gKJf then submit at http://ow.ly/4gKws
Which famous character do you want to play? Star as Peter Pan, Oliver Twist, Dorothy, Scrooge, Dracula....(many more) http://ow.ly/43quX

Thursday, 24 March 2011

How to Write Effective Lead Capture Pages - There is quite a bit of confusion about the difference between a landing... http://ow.ly/1bVnzD
Is Facebook A Better Social Commerce Platform Than Twitter? (AccuraCast) http://ow.ly/1bVald
TripAdvisor’s Email List Breached - TripAdvisor, one of the top travel review websites around, released a statement ... http://ow.ly/1bV8JE
RR Donnelly Buys Journalism Online - Printing company RR Donnelley said today it has acquired Journalism Online, a c... http://ow.ly/1bV3CA
Can Groupon Remain the Daily Deals Leader? - Not too long ago, Facebook, Twitter, and Foursquare each had their turn... http://ow.ly/1bUWNj
Yahoo Microsoft Search Alliance Good or Bad for Search Marketing? http://ow.ly/1bUQE2
Google’s Algorithm Impact Over the Years in Graphic Detail - SEOBook has posted a very interesting infographic from ... http://ow.ly/1bUL1O

Wednesday, 23 March 2011

iPhone 5 Rumors: A Roundup - Let me preface this by emphasizing that nothing here should be taken as fact at this po... http://ow.ly/1bUwSf
The Truth About Search Engines and Flash - It seems that once a year for the past five years or so, a search engine ... http://ow.ly/1bUupZ
Microsoft Is Google’s Biggest Competitor In Online Video (AccuraCast) http://ow.ly/1bUkiJ
Bing Mobile Site Upgraded, Bing Maps Gets More Malls - Bing has launched a handful of new features for its mobile si... http://ow.ly/1bU4lC
Internet Business Mindset Do You Have a Dream or Are You a Dreamer? A SPN Exclusive Article http://ow.ly/1bTTWp
Do You Know What Success Is? - So many people are struggling to succeed these days, they lose sight of what success ... http://ow.ly/1bTQRD
Groupon President And COO Leaving Company - Almost exactly one year ago, Groupon announced that former Yahoo exec Ro... http://ow.ly/1bTKmq
Blekko and BrightEdge Partner on Fighting Brand-Based Search Spam http://ow.ly/1bTEyg
Evangelizing a Data-Driven Culture (SEOmoz Daily SEO Blog) - Posted by JoannaLord Imagine this scenario: It's Monda... http://ow.ly/1bTwGg
Why Panda is the New Coke - Editor's Note: The author of this post, Morris Rosenthal, runs Foner Books a site which... http://ow.ly/1bTuDF

Tuesday, 22 March 2011

Tips and Tools on How to Grow Your Twitter Following - Growing a large following is something many new Twitter users... http://ow.ly/1bToax
Google Books Deal Blocked - Barring more legal maneuvering, the proposed Google Books Settlement which would have c... http://ow.ly/1bT3UI
Google Still Lets Advertisers Create TV Ads For Free (AccuraCast) http://ow.ly/1bT0Rd
Various Car Apps for you Cars Enthusiasts, Apps for Audi, Honest John, Sturgess, Car Giant http://ow.ly/4jSOk @dagobahbabe @jessicacarro
A friend was unable to get a fast £350 loan due to bad credit issues, so he asked Wonga, took a few mins to get the cash http://ow.ly/4jPA1
Copying an Entire Article Without Permission – OK in Some Cases? http://ow.ly/1bSSXH
Verizon Sprint Merger Not Looking Likely - As you probably know, AT&T and T-Mobile USA announced plans for the forme... http://ow.ly/1bSL8S
ASA now clamp down on misleading ads on the web, do your ads comply? Its a changing world for online ads. check at asa.org.uk

What Fascinates Us About Landing Page Tests?

 

What Fascinates Us About Landing Page Tests?

Link to Marketo B2B Marketing and Sales Blogs


What Fascinates Us About Landing Page Tests?

Posted: 21 Mar 2011 11:38 AM PDT

by Andrew Spoeth

Fascination170x

Marketers love looking at the results of A/B landing page tests. We're almost addicted to it. But what is it about landing page tests that fascinates us?

I've been thinking a lot recently about landing page design and landing page testing. One of the reasons being a webinar that Marketo is hosting with Anne Holland, founder of WhichTestWon.com, on March 23. In the webinar we're going to look at wisdom and new best practices gained from dozens of A/B tests. The event has already been very successful, having drawn not hundreds, but thousands of registrations. It seems we're addicted to predicting how others react to things.

In A/B tests, we change one element of a landing page, e.g. the color of a form button, the text copy on the page, or an image used. We run the two pages side-by-side, alternating randomly with a 50/50 split to see which page is more successful in generating further interest, i.e. more conversions. When we see the results, it gives us an opportunity to not only increase our success and drive more business, but also to learn something about human psychology.

At the same time I've recently had the opportunity to revisit one of the most talked about marketing-related books of the past five years, Made to Stick, by Chip and Dan Heath. I'd like to thank the San Francisco Marketing Book Club, and in particular Daniel Kuperman who organized a recent session which covered the book. If you haven't yet had a chance to read it, get your hands on this book soon. It is a great refresher on human psychology as it applies to marketing and advertising.

In Made to Stick, the authors cover six principles of successful communication. These principles can be applied to marketing, and I believe more specifically, to landing page design. Let's take a quick look at these success characteristics and how they may apply.

1.    Simple – Many marketers are afraid to simplify their message for fear of lacking sophistication, or fear of leaving something out of the message. For the reader, however, focus and clarity greatly improve the readability of a landing page. But remember that simple doesn't necessarily mean short. A fully-worded message can still be simple.

2.    Unexpected – The purpose here is to grab our reader's attention by presenting something that is counterintuitive, something which causes them to look up and notice. Instead of presenting the obvious, it's better to challenge previous knowledge and communicate that our future communication will help close the knowledge gap.

3.    Concrete – One of the surest ways to get a point across is to relate it to something tangible, something which involves sensory information. That way we can assure our message will mean the same thing to different people. Business often gets mired in abstract language instead of visuals. The successful communicators are able to provide mental pictures which cause the message to stick.

4.    Credible – How can we make a message believable? As marketers, we tend to draw upon case studies and statistics to prove our point. But it is often the simple proof statement which is most effective. In the 1980 presidential election debate between Ronald Reagan and Jimmy Carter, Regan could have cited several statistics which pointed to the sluggish economy. But instead, he asked his audience, "Before you vote, ask yourself if you better off today than you were four years ago."

5.    Emotion – A key part of effective communication is getting the other person to care. There are a range of emotions which could come into play and different emotions will be effective in different situations. In the book, Made to Stick, the authors point out that teenagers will not react strongly to the disgust of cigarette smoking but will rally behind quitting smoking if it means fighting against big corporations.

6.    Stories – A story requires a common thread and a beginning, middle and end. An effective landing page will have a story which takes the viewer on the path from drawing them in, persuading them, and enabling them to take a next step.

Anne Holland's latest venture, WhichTestWon.com, is brilliant in that it not only helps marketers design better landing pages. It taps into our natural curiosity by being simple, concrete, and sometimes unexpected.

If you're interested in learning more about landing page tests and landing page design best practices, be sure to join us for our upcoming webinar on March 23: Winning with Better Landing Pages – Top 5 Secrets to Lifting Conversions, featuring Jon Miller, VP Marketing at Marketo , and Anne Holland of WhichTestWon.com.


What Fascinates Us About Landing Page Tests? was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

Monday, 21 March 2011

Kevin Rose Still at Digg, Diggs up 20% - There has been a lot of talk about the "death" of Digg and how Kevin Rose h... http://ow.ly/1bRXzS
AP Stylebook Updates Tech Words - If you were devastated when you found out the Associated Press frowns upon the Oxf... http://ow.ly/1bRRN7
Apple Takes Heat for Gay Cure App - Ok, now there really is an app for everything.  An organization's new app is mak... http://ow.ly/1bRMMT
The Leading Article Marketing Blunders You Have To Avoid - If you own as well as operate a web-based enterprise,... http://ow.ly/1bREKN
LG Thrill 4G, HTC HD7S Announced by AT&T - AT&T announced two new smartphones today the LG Thrill 4G and the HTC HD... http://ow.ly/1bREKZ
WIN a brand new smartphone! Simply suggest an AppCreatives app to review from http://ow.ly/4gKJf then submit at http://ow.ly/4gKws
Common Search Query Modifiers (AccuraCast) - While people can search for almost everything through the search engine... http://ow.ly/1bRBzR
U.K. Leads Europe In Online Retail Visits - In January 2011, 270.6 million unique visitors in Europe visited sites i... http://ow.ly/1bRywJ
Defining Your True Competitors (SEOmoz Daily SEO Blog) - Posted by Benjamin Estes One of the first things to figure... http://ow.ly/1bRlb8

Sunday, 20 March 2011

On-Page Optimization Tactics You Don't Hear About A SPN Exclusive Article http://ow.ly/1bRd2J
Quora vs. eHow: Where’s the Better Quality? - Ok, the title is a trick question. There's no concrete answer to this.... http://ow.ly/1bQLU4

Saturday, 19 March 2011

EU Forcing Privacy Policy On Facebook, Google (AccuraCast) - For some time now, there has been a call to protect the... http://ow.ly/1bQ8gM
Should SEO, Web Hosting Firm Be Held Responsible For Counterfeit Site? http://ow.ly/1bPZx3

How to Drive More Revenue From Your Remote Salespeople

 

How to Drive More Revenue From Your Remote Salespeople

Link to Marketo B2B Marketing and Sales Blogs


How to Drive More Revenue From Your Remote Salespeople

Posted: 18 Mar 2011 03:16 PM PDT

by Bill Binch

Motivating remote sales people

As the economy improves, more companies will start to add to their B2B sales forces.  Many companies will be expanding into and testing new markets by adding remote sales people.  While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges.

We've identified three areas that challenge sales teams and potential solutions to drive more sales from remote salespeople below:

1. Communication:

Challenge - Remote teams can be unwieldy. Creating communication channels and practices that rope in all the scattered players can be difficult to manage. Both formal (plans, objectives, feedback) and informal (relationships) communication issues have to be planned and managed with great care to keep remote reps engaged help them integrate into the  company culture.

Solution – Today's telecommunication tools make it easy to connect via Internet workplaces, email, mobile and instant messaging. Make sure your remote salespeople have the best phone technology both at their desk and mobile. Home office phones should include a quality headset and easy options for conferencing calls and transferring calls if applicable.  Many remote sales people prefer a wireless or bluetooth option with their phone.

Mobile phones should allow salespeople to access multiple email accounts, an easy way to sync with their company email and calendar, GPS for those that travel, internet access and access to social media if it's required for the job.

They also need to have the right applications so they can easily communicate with clients online.  If your remote salespeople will be making presentations by phone, they need to have an app like GoToMeeting or Webex.  This allows them to schedule online meetings with their clients/prospects, make presentations and deliver training.  These apps integrate with most calendars and email systems so it's easy to track and manage meetings.

Using cloud-based sales management applications allows easy central management and gives the remote sales people instant access to the most current information about their sales funnel, communication with their prospects, and sales data. Having access to this data makes communication with the head office efficient and effective as everyone is looking at the most current and relevant data.

2. Motivation:

Challenge – Of all the crucial aspects of B2B sales management when dealing with spread-out team members, motivation ranks is the most important.  There's nothing like being in a room when all the phones are engaged and sales are closing right and left.  Enthusiasm is infectious and learning is constant as reps assimilate effective techniques.  Obviously, remote sales forces do not have this energy source to tap into.

Solution- The best salespeople are those that are self-motivated.  While being in a buzzing, competitive  sales office definitely helps with motivation, these salespeople only need three things to stay focused and motivated;

§ Crystal clear goals

§ A steady stream of qualified leads

§ A score card.

Make sure your remote sales team has access to great tools for lead management. Also, let them know where they are in relation to their goal at any given moment.

3. Accountability:

Challenge – Remote workers can be incredibly difficult to hold accountable.  They may meet sales goals but you might never know how long they spend on the phone and with whom.  Keeping an eye on reps in multiple places added with the effect of micro-management can be both difficult and negatively affect motivation to top producers.

Solution – Using a cloud based sales management software system like Salesforce helps companies hold salespeople accountable no matter where they are located.  The system can be set up to track sales leads, activities at any level of detail and provide real-time feedback through reporting and online dashboards.  This makes accountability conversations easy and objective.

Ultimately, the pros and cons of using remote salespeople affect different businesses in unique ways.  Understand the challenges and opportunities of incorporating a remote B2B sales force, then create the perfect sales strategy to fit your company's goals.


How to Drive More Revenue From Your Remote Salespeople was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

Friday, 18 March 2011

March Madness Search Trends According to Yahoo - Yahoo sent us some information on March Madness search trends, whic... http://ow.ly/1bPmlf
5 Simple Steps to Social Media Start Up Success - So many women entrepreneurs come to me and ask still "I don't know... http://ow.ly/1bPhDW
Twitter May Rent Facebook’s Old New York Offices - People have compared Twitter in Facebook in many ways over the ye... http://ow.ly/1bPhE8
Top Back Link Tips for Your Online Marketing Strategy A SPN Exclusive Article http://ow.ly/1bPd2m
21 Tips for Defeating Writer's Block - One of the most difficult aspects of article writing and marketing, once you ... http://ow.ly/1bPaac
Why Foursquare Is the Leader in Location - Popular location-based service Foursquare was full of announcements at SX... http://ow.ly/1bPaao
Smartphone Owners Who Access Facebook And Twitter Are More Satisfied http://ow.ly/1bP3uT
Top 5 SEO Questions from Customers - Whiteboard Friday (SEOmoz Daily SEO Blog) http://ow.ly/1bOPwr

Thursday, 17 March 2011

10 Ways to Turn Online Reviews into More Loyal Customers - Companies like Google, Yelp, UrbanSpoon, CitySearch and m... http://ow.ly/1bOHVc
Big Growth In U.S. Retail Ecommerce Sales Predicted - Companies that sell stuff online may have a rather profitable ... http://ow.ly/1bOoj2
Google Analytics Gets an Upgrade - Google showed off a new version of Google Analytics at a conference in San Franci... http://ow.ly/1bOiIX
Facebook App Developers Can’t Use Google AdSense - Google has not agreed to comply with Facebook's Platform Terms of... http://ow.ly/1bOdDL
Facebook Helps McRunner Raise Money For Charity - Call him the anti-Morgan Spurlock. Instead of gorging himself on f... http://ow.ly/1bO5yf
How to Locate The Best International Executive Search Firm http://ow.ly/4gz1l
Exactly How Powerful Are Tweets & Retweets? Help Us Find Out! (SEOmoz Daily SEO Blog) http://ow.ly/1bNZky
The washing machine for contract cleaners LITTLE GIANT Mop Washer PW 5064 http://ow.ly/4fBXT
For Dry Cleaners, machines with special programmes, e.g. for wet cleaning or reproofing http://ow.ly/4fvlA
Star in Peter Pan, the greatest children's story of all time, experience the magical world of Neverland. http://ow.ly/4eKt9
I enjoy Vampire stories like True Blood, Twilight, so I bought this popular novel http://ow.ly/4eM7E
The Good Shopping Guide - Ethical Shopping App http://ping.fm/9MssG
iMobsters - MrDollarCodes iPhone App: enables users to purchase codes that help users of iMobster proceed in the game. http://ow.ly/43lgG
In A Pub FREE iPhone app: Inapub is the best way to find pubs and bars near you or anywhere in the UK http://ow.ly/46fep
Low cost calling to Sri Lanka with special rate for calls to Dialog Mobile users. http://ow.ly/4fxSk
If you think 300 free international minutes per month is a fantastic mobile deal, read more and like our page http://ow.ly/4esuA
Why Interim Management? http://ping.fm/f9aeE
How do you locate the best executive search firm?
http://ping.fm/8Y7bQ

Wednesday, 16 March 2011

How To Start A Free Podcast In Three Easy-To-Do Steps - Internet marketers are constantly looking for new ways to pr... http://ow.ly/1bNGVO
YouTube Gets Fans Closer To Lady Gaga - As the desire for user-generated content continues to climb, we are going to... http://ow.ly/1bNGW0
Twitter’s Own App Threat To Developers (AccuraCast) - In the past couple of years, several desktop application devel... http://ow.ly/1bNEf3
AOL’s TechCrunch and Moviefone Engage in War of Words - Things are getting very interesting at AOL. Last fall, befor... http://ow.ly/1bNBpG
Company Settles with FTC for $250,000 Over Misleading Online Reviews http://ht.ly/1bNwwb
Even Negativity Brings Fame On YouTube and Twitter - If you know the story of Justin Bieber, he gained his fame due ... http://ht.ly/1bNoJ6
Low cost calling to Sri Lanka with special rate for calls to Dialog Mobile users. http://ow.ly/4fxSk
Twitter Adds “Always Use HTTPS” Setting - The likelihood of a Twitter user losing control of his or her account shou... http://ht.ly/1bNi4z
7 Tools For Managing Your Facebook Fans http://ow.ly/4fB03
Restricting Robot Access for Improved SEO (SEOmoz Daily SEO Blog) http://ow.ly/1bN3Ok

Tuesday, 15 March 2011

Understanding Business Cycles and How They Relate to SEO A SPN Exclusive Article http://ow.ly/1bMVy7
Star in Peter Pan, the most entertaining children's story of all time, experience the magical world of Neverland. http://ow.ly/4eKt9
StumbleUpon Expands, Renames Ad Platform (AccuraCast) - StumbleUpon upgraded their advertising platform, launching t... http://ow.ly/1bMyDF
AT&T To Say Goodbye To An Uncapped Internet - And the battle against a truly open Internet where service providers d... http://ow.ly/1bMvOR
HP Looking To Cloud For The Future - If you're a new CEO and are looking to put your own stamp on a company upon sta... http://ow.ly/1bMqVt
Oh Boy... I was losing conversions so easily and did not know it till I used this tool... http://ping.fm/H4k1g
Zetaclear Nail Fungus Treatment - Zetaclear nail fungus treatment remains to be a leading name among nail fungus tre... http://ow.ly/1bMj3z
Oh Boy... I was losing conversions so easily and did not know it till I used this tool... http://ping.fm/yOJZZ
FIRED: Gilbert Gotfried No Longer Voice of Aflac Duck - Comedian Gilbert Gotfried is known for his censor-less humor... http://ow.ly/1bMcGQ
I enjoy Vampire stories like True Blood, Twilight, so I bought this popular novel http://ow.ly/4eM7E

3 Marketing Analytics Tricks

 

3 Marketing Analytics Tricks

Link to Marketo B2B Marketing and Sales Blogs


3 Marketing Analytics Tricks

Posted: 14 Mar 2011 10:30 AM PDT

by Maria Pergolino

Marketing Analytics Tricks

Online marketing has become a cornucopia of opportunities for B2B marketers. Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they've found a demand generation goldmine.

At closer inspection, you may find there are still several areas of opportunity to explore and reap rewards.

Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity:

1. Sort referring keywords

Sort referring keywords by the use of '?' to identify questions your target audience is trying to answer.

If you are receiving traffic to your site from questions such as; 'How to generate more leads?', then this is a great starting place to help update your content calendar and create information for which you know the target audience is searching.

Be the one to answer their questions and you have a better shot of building a relationship and being top-of-mind in their research for products/services.

2. Track Twitter/Facebook campaigns

To delineate between social media channels, Google Analytics is, once again, invaluable.

You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. For example, when tracking traffic regarding marketing analytics, the URL http://www.marketo.com/b2b-marketing-software/revenue-cycle-analytics.php specifically defines what this page offers.

Use Bit.ly or another URL shortener to make it easy for users to copy and paste this page into their preferred media outlet (for example, your URL must be short with Twitter so it doesn't take up all of the 140 character limit).

This will allow you to track visits to the site resulting from tweets. No matter where they originally found your marketing analytics page, you'll be able to see where the tweet originated. Note: you can accomplish this whole process of tracking links clicked in your tweets specifically in one place with a tool like Hootsuite.

3. Follow traffic trends

To stay on top of how your visitors are interacting with content, Google Analytics offers an email system to alert you to any changes in activity. You can set your parameters for increased or decreased clicks, and even specify the numbers you are watching.

If you want to know when the number of visits to your lead generation page bumps above 50, you can set your alert to activate whenever your visits reach that mark. Then, Google will email you the update automatically.

Knowing this data can help you identify the success of a particular campaign or help inform real-time marketing decisions. If the spike in visitors to the page is from the search engines, there may be an uptick in demand for the topic. Armed with this data, it would make sense to draft a post about the topic and publish quickly to take advantage of additional traffic.

Analytics like these are essential to tracking leading indicators and understanding your buyers' conversations, preferences and trends of content interest. This data can quickly alert you to subtle changes in consumers' responses toward your brand.

The faster you can see into your consumers behavior, the better equipped you'll be to address potential problems or opportunities.


3 Marketing Analytics Tricks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

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Monday, 14 March 2011

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Wednesday, 9 March 2011

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3 Tips to Stop Leads from Falling Through the Cracks

 

3 Tips to Stop Leads from Falling Through the Cracks

Link to Marketo B2B Marketing and Sales Blogs


3 Tips to Stop Leads from Falling Through the Cracks

Posted: 03 Mar 2011 08:58 AM PST

by Maria Pergolino

Lead generation

It's one thing to generate leads. It's another to close them.

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

The key to generating, nurturing and closing leads is communication. Follow these three tips to determine if your company is communicating well enough to keep leads from falling through the cracks and into the hands of the competition:

1. Communicate with prospects effectively

§ Communicate with your qualified inquiries often and keep your brand at the forefront.

§ Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next.

§ Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts.

2. Communicate with leads in time

§ Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management, inclusive of crucial activities such as lead scoring and lead nurturing.

§ Following up on both high and low probability prospects through manual methods (phone, e-mail or in person) is time consuming and creates inefficient and inconsistent processes for 'eyeballing' a lead to determine if it's 'hot' and leaving it up to personal discretion as to who is followed up with and in what manner.

§ Automation sifts through leads, qualifies them and keeps them in follow up mode until they move forward or drop from the buying cycle. By clarifying your list, automation targets prospects based on demographics, activity history and online behavioral triggers allowing your sales team to follow up on the highest-potential leads first, while allowing marketing to nurture the rest.

3. Communicate within your company

§ A study by DemandGen Report shows sales opportunities increase by 20% with nurtured leads versus non-nurtured.

§ But, for effective lead nurturing, marketing and sales must agree on the process of lead qualification. To be sure both are on the same page, ask these questions about closed leads: How long were their sales cycles? When during their buying cycles did they enter the marketing funnel? What kind of offerings did they respond to?

To fill cracks in the system, marketers need to shift from a sole focus of lead generation to a dual focus of generation and management. Efforts need to go beyond just getting the lead to fostering a relationship until that lead is ready to hand over to sales. Then sales can complete the cycle.

With 7 out of 10 of leads eventually making a purchase, there is no reason they shouldn't be purchasing from you. Establish a well-planned lead management process to increase your lead-to-close ratio and decrease the number of leads you're losing to your competitors.

To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.


3 Tips to Stop Leads from Falling Through the Cracks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

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