Sunday, 31 October 2010

5 Datasets You Can Buy and Use for SEO (and a few for free!) (SEOmoz Daily SEO Blog) http://ow.ly/19JFH1
- How to Use Facebook to Get Results in Your Business - Whether you like it or not technology is the w http://ow.ly/19JFHs
How to Use Facebook to Get Results in Your Business - Whether you like it or not technology is the way of the future... http://ow.ly/19JD45
- - 'The T-Mobile Welcome Back' is Great Sequel to 'The T-Mobile Dance' http://ow.ly/19JqsKFind more a http://ow.ly/19JBo7
- 'The T-Mobile Welcome Back' is Great Sequel to 'The T-Mobile Dance' http://ow.ly/19JqsKFind more art http://ow.ly/19JxFA
'The T-Mobile Welcome Back' is Great Sequel to 'The T-Mobile Dance' http://ow.ly/19JqsK
- - - - - YouTube will Move Right Along as Though Nothing had Happened http://ow.ly/19Ja2nFind more ar http://ow.ly/19JquJ
- - - - YouTube will Move Right Along as Though Nothing had Happened http://ow.ly/19Ja2nFind more arti http://ow.ly/19Jns6
- - - YouTube will Move Right Along as Though Nothing had Happened http://ow.ly/19Ja2nFind more articl http://ow.ly/19JjMA
- - YouTube will Move Right Along as Though Nothing had Happened http://ow.ly/19Ja2nFind more articles http://ow.ly/19Jgmz
My 2010 Halloween Costume: Ninja!! - I got the inspiration for this year's Halloween costume from a parade in Modest... http://ow.ly/19Jgny
- YouTube will Move Right Along as Though Nothing had Happened http://ow.ly/19Ja2nFind more articles o http://ow.ly/19JbUw
One Thing Small Businesses Can Do Just as Well as Walmart - Take a look at what Walmart's doing on Facebook. The ret... http://ow.ly/19JbUk
YouTube will Move Right Along as Though Nothing had Happened http://ow.ly/19Ja2n
- - - - - - - - - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's co http://ow.ly/19J8fi
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- - - - - - - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's column http://ow.ly/19J11y
- - - - - - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns http://ow.ly/19IY7A

Saturday, 30 October 2010

- - - - - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns an http://ow.ly/19IVsc
- - - - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and http://ow.ly/19ISh0
- - - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and ne http://ow.ly/19IPla
- - - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and news http://ow.ly/19IIZ7
- - - - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and news s http://ow.ly/19IG2g
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- - - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and news stori http://ow.ly/19Iz2p
Your Social Strategy May Lack Key Elements for Increasing Conversions http://ow.ly/19Iz2d
- - Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and news stories http://ow.ly/19IuwY
- Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and news stories f http://ow.ly/19IqH3
Search Week in Review for Oct. 30, 2010 - Here's a roundup of this week's columns and news stories for the week of O... http://ow.ly/19IoLU
- PR2 Article directory, free one to add to your lists. Selection of articles receive extra traffic ev http://ow.ly/19InyG
I found the greatest marketing idea of all time - in a FREE book http://ping.fm/qd7by
PR2 Article directory, free one to add to your lists. Selection of articles receive extra traffic every month. http://ow.ly/31SPy
Voted The Best Twitter Marketing Tool! http://mee.bo/9SAS3T
Murder That Mold - Two months ago, my new home in California stood humbly. Courtesy of a home construction Bay Area ... http://ow.ly/19IiRW
- FF @forumsme 1) Twitter flutters, check their status, should be ok, 2) did Google's ranking changes http://ow.ly/19IiTg
The most powerful twitter marketing tool for reaching out to your prospects and increasing conversions today http://tiny.ly/gTST
FF @forumsme 1) Twitter flutters, check their status, should be ok, 2) did Google's ranking changes affect your local search methods?

Adobe Webinar with Guest Analyst: Mobilize Your Commerce Strategy

Mobilize Your Commerce Strategy

Mobile is exploding to become one of the most important commerce
channels. How dialed-in is your mobile strategy? With global
smartphone penetration growing by double-digits and consumers
worldwide expected to purchase more than $119 billion in goods
and services from their mobile devices by 2015, are you prepared
to capitalize on the opportunities in this burgeoning channel?

Don't miss this chance to hear from industry experts, guest speaker
Brian Walker, Principal Analyst, Forrester Research, Inc., and
Sheila Dahlgren of Adobe Scene7, at an exclusive free webinar that
will give you insights for optimizing your mobile strategy.

Register now & get a FREE REPORT | Adobe Mobile Experience Survey:
What Users Want from Media, Finance, Travel & Shopping
http://aj.600z.com/aj/94129/0/cc?z=1&b=94124&c=94128

You will learn:
* What your peers and competition are doing in the mobile channel;

* Who the most active mobile users are, what they're buying and the
shopping features they deem most important;

* Trends and considerations for implementing m-commerce strategies;

* How the Adobe Scene7 cross media platform can help you seamlessly
deliver rich experiences - including video - across mobile devices
and multiple screens

When: Thursday, November 18th, 2010
10am PST | 1pm EST | 6pm GMT

Who should attend: VPs, Directors, and Managers of eCommerce,
Marketing, Merchandising

Register now & get a FREE REPORT | Adobe Mobile Experience Survey:
What Users Want from Media, Finance, Travel & Shopping
http://aj.600z.com/aj/94129/0/cc?z=1&b=94124&c=94128


WebProNews is an iEntry, Inc. publication
iEntry, Inc. 2549 Richmond Road, Lexington, KY 40509
(C)2010 All Rights Reserved
======================================================================

- 50+ Hottest Halloween Costumes of 2010: Snooki, Lady Gaga & More http://ow.ly/19Ie0fFind more articl http://ow.ly/19IfEh
50+ Hottest Halloween Costumes of 2010: Snooki, Lady Gaga & More http://ow.ly/19Ie0f

Friday, 29 October 2010

- Yandex Adding Facebook Updates to Search Index - Russia's top search engine Yandex will begin integr http://ow.ly/19IcBV
Yandex Adding Facebook Updates to Search Index - Russia's top search engine Yandex will begin integrating Facebook d... http://ow.ly/19I901
- ProSEO London: The Untold Session (SEOmoz Daily SEO Blog) - Share With Friends: | Internet - Seo St http://ow.ly/19I5Az
ProSEO London: The Untold Session (SEOmoz Daily SEO Blog) - Share With Friends: | Internet - Seo Stories, World New... http://ow.ly/19HWBb
- - Happy Halloween! Is Mark Zuckerburg Dressing Up as Steve Jobs? http://ow.ly/19HMpTFind more articl http://ow.ly/19HWDT
- Happy Halloween! Is Mark Zuckerburg Dressing Up as Steve Jobs? http://ow.ly/19HMpTFind more articles http://ow.ly/19HSgf
The Most Discussed Halloween Candy on Twitter - E.Life, a social media monitoring firm, has released an interesting ... http://ow.ly/19HSg3
Happy Halloween! Is Mark Zuckerburg Dressing Up as Steve Jobs? http://ow.ly/19HMpT
LiveStrong CEO on Fighting Cancer with Social Media, Origin of the Wristband http://ow.ly/19HMsH
- - Glasgow Subway Gets Wi-Fi, Could Bump Mobile Internet Use (AccuraCast) http://ow.ly/19HyldFind mor http://ow.ly/19HMsT
- Glasgow Subway Gets Wi-Fi, Could Bump Mobile Internet Use (AccuraCast) http://ow.ly/19HyldFind more http://ow.ly/19HGyo
Relaunch of New MRPwebmedia Site - MRPwebmedia has relaunched a new version of its website jam-packed with new video... http://ow.ly/19HGy0
MSFT To Give All 89,000 Workers Windows Phone 7 Devices - Microsoft's 89,000 employees are in for a treat, and we're... http://ow.ly/19HGyc
Glasgow Subway Gets Wi-Fi, Could Bump Mobile Internet Use (AccuraCast) http://ow.ly/19Hyld
AOL Sells Office Buildings And Land For $144.5 Million - AOL said today it is selling  four of its office build... http://ow.ly/19Hym5
- Some Bing Users Seeing Integrated Facebook Search Results - The Bing-Facebook personalized search re http://ow.ly/19Hymh
Some Bing Users Seeing Integrated Facebook Search Results - The Bing-Facebook personalized search results are beginn... http://ow.ly/19HuQ2
- - Who Benefits From Following Google's Guidelines? - From SEObook.com: Who Benefits From Fo http://ow.ly/19Hrvw
- Who Benefits From Following Google's Guidelines? - From SEObook.com: Who Benefits From Foll http://ow.ly/19Hmmu
Comment on The Business Value of Social Media & SES Hong Kong by clickforseo http://ow.ly/19HmkG
Who Benefits From Following Google's Guidelines? - From SEObook.com: Who Benefits From Following Google's G... http://ow.ly/19HfsG
5 Reasons to Hire a Ghost Producer for Your Video Content - The principle known as the division of labor argues that... http://ow.ly/19Hfsu

Who Benefits From Following Google's Guidelines?

From SEObook.com:

Who Benefits From Following Google's Guidelines?

Posted: 28 Oct 2010 03:00 AM PDT

Some of you may have been hit by Google's 20 October algorithm change.

And some of you wouldn't have noticed any difference.

On 20 October, a number of sites got trashed. Rankings, and traffic, plummeted through the floor. The webmaster forums lit up. Aaron noticed it. I noticed it. Yet, other webmasters wondered what all the fuss was about.

As many of you know, there is not just one ranking algothimn. There are many algorithms. What affects one site may not affect another. Rather interestingly, Google's John Mu dipped into this thread on Google's support forum, offering these words of wisdom (HatTip: Barry)

It looks like the changes you're seeing here may be from an algorithmic change. As part of our recent algorithmic changes (which the outside world sometimes refers to as the "May Day update" because it happened primarily in May), our algorithms are assessing the site differently. This is a ranking change, not any sort of manual spam penalty, and not due to any technical issues with regards to crawling or indexing your content. You can hear more about this change in Matt's video: "

...and....

Various parts of our algorithms can apply to sites at different times, depending on what our algorithms find. While we initially rolled out this change earlier this year, the web changes, sites change, and with that, our algorithms will continually adapt to the current state on the web, on those sites. While it might be confusing to see these changes at the same time as this issue, they really aren't related, nor is this a general algorithm change (so if other sites have seen changes recently, it probably doesn't apply to them as well).

Matt's video, made four months ago, was talking about the algorithmic MayDay change. John Mu adds: "Various parts of our algorithms can apply to sites at different times" In other words, whatever happened in May may not affect your site in May, or June, or July, but might hit you many months later. This implies that your site may trip a threshold, and be judged quite differently than it was the day before.

This still doesn't completely explain why so many sites were hit on the same day, but then Google don't typically explain things in detail.

To complicate matters, there was an acknowledged indexing problem, affecting new content, particularly on blogs. Again, John appears to suggest this was a separate issue.

Forget About Search Engines, Just Publish

Now, all SEOs are used to algorithm changes. Nothing new. But this one has me genuinely perplexed, mainly because of the type of sites that got hit.

Time for some self-searching Q&A about one of my own sites:

Q: So, how many links did you buy?
A: None.
Q: Are you selling links?
A: Nope.
Q: Linking to "bad neighborhoods"?
A: Not that' I'm aware of.....
Q: Did you link-build in an aggressive manner?
A: No. I did no link building, whatsoever.
Q: Huh?
A: That's not a question.
Q: So you just published content?
A: Right.
Q: And people linked to your site, of their own accord?
A: Yep. I guess they liked it.
Q: Was your content heavily SEO'd?
A: No. In fact, I gave writers specific instructions not to do anything resembling "SEO copywriting". It ruins the flow for readers.
Q: All original content?
A: All original. Hand written. No machines involved anywhere.
Q: So this site conforms to Google's Webmaster Guidelines?
A: I'd say it lies well within them. "Be useful to end users", was the guiding principle.

Yet it got hit hard.

What's also interesting is the nature of the sites that replaced it. I checked keyword after keyword, and found script driven, aggressive black-hat, content-free sites in top positions. Not in all cases - there are certainly useful sites that deserve to be there, and deserve to appear above mine. Fair play. However, there were plenty of sites of - shall we say - dubious merit- occupying high positions.

Curious.

Be Useful. Perhaps

Now, I believe in publishing useful, unique content, and not paying too much attention to SEO, other than covering the basics. SEO is one strategy amongst many, and sites should, first and foremost, prove useful to people.

Clearly, no site is immune. You can stay within Google's Webmaster guidelines, and get taken out. I knew that anyway, but when the sites that don't follow the guidelines replace you...

....I'll admit - it grates.

Presumably, Google rewards the sites it likes with high rankings, and if we see a lot of aggressive sites filling the top page, should we therefore assume that aggressive sites are what Google actually wants?

I'd like to think not.

Perhaps they are just trying to mess with our heads?

Or they messed up?

Or the changes are still bedding in?

Or they really do want it this way?

I'm still watching, and considering. Perhaps the site will just pop back up in due course. Or perhaps I need to go back to the drawing board. I'll let you know how I get on.

If you've noticed something similar on your sites, chime in on the comments.

Low Cost SEO

Posted: 26 Oct 2010 05:20 PM PDT

If you're considering getting some SEO work done, but working to a tight budget, here's a look at the key issues, and trouble-spots to look out for.

Buying Professional SEO Services

If you're short on time, or SEO skills, or inclination, then you may be looking at getting an eternal supplier to undertake SEO work. Like anything in life, you get what you pay for, and SEO is no exception. There is also a danger you could get a whole lot less, of course.

Like any profession, there are many great operators, and many poor ones.

Set Clear Business Goals

Start by writing down the goals you want to achieve. What business problem are you trying to solve? Do you need more conversions? More traffic? Higher rankings? Only one of those requirements is likely to make you any money.

Traffic and higher rankings can make you money, but can just as likely make no difference to your business, whatsoever, unless they are tied into your website strategy. For example, you may receive more traffic after engaging an SEO, but if this traffic isn't interested in what you offer, they will click back. Likewise, you could gain high rankings for keywords that no one searches on. This will result in no traffic increase, and no new business.

Devise your own metrics for success. Some SEOs will devise metrics for success that are easy for them to achieve, but make no real difference to your business.

Watch Out For Hidden Costs

If you have an existing site, you may need to make changes to your design and layout. Depending on how your site has been built, these changes may be minor or significant in terms of cost to rectify.

The Problem With Cheap

Whilst high cost alone will not guarantee you good results, there's a high probability that low cost will almost guarantee poor results.

SEO is labour intensive and requires skill and knowledge. As a rough ballpark, a small site, that doesn't have design issues, that has had no previous SEO work, could take, at very least, five days of full-time SEO work. This work involves link building, adding keywords and content to the site, and other external promotional activities. Get the SEO to breakdown the work into hours and tasks, and see if the amount charged equates to the work required.

If the SEO is pricing significantly under their competitors, there may be a legitimate reason. They may use cheaper labour, often located in emerging economies. This is fine, however make sure any firm you do use has a good knowledge of the country and culture in which you operate. Marketing, SEO or otherwise, requires an intimate knowledge of language use, culture and location, so ask to see previous work, and check references.

On the other hand, there are agencies that will charge like a wounded bull for essentially the same tasks as everyone else. Obtain a few quotes and compare, as pricing can be all over the place. The industry is not standardized.

Do It Yourself

Anyone can do SEO. However, that doesn't mean that everyone should.

What does SEO involve? It can involve restructuring a site, coding, content creation, marking up content, market research, strategy, link building, and public relations. Do you have the time, or the inclination to do this? The learning curve, for the beginner, is steep. It's also time consuming. How much is your time worth?

However, there are many aspects you can do yourself. Start with a good, solid SEO course ;) Join forums where other SEOs hang out. Look for content management software that is reasonably SEO friendly, out of the box, such as Wordpress (free). Using SEO friendly software means you'll avoid a lot of technical problems that can be expensive to rectify if you use software the search engines find difficult to crawl.

Search engines like content. Generally speaking, the more pages you publish, the more chances you'll have to be seen. If appropriate, adopt a strategy similar to that of magazine publishing. Publish often.

Once your business case and site content are established, you need to build links. A site without links is pretty much invisible. Here are a few link building strategies. In summary, submit your site to directories, get your partners to link to you, issue press releases featuring links back to your site, put links in your online signature. You can never have too many links, so long as they accurately represent the content is on your site, and they appear in places your audience hangs out.

Hybrid Approach

You can go a long way by buying in some help, and doing the rest yourself.

Pay for a few hours of consulting where an SEO evaluates your site and your market niche. It's well worth paying top dollar, for someone good, for this part - as it most likely only takes a few hours. Setting off on the right course can pay high dividends, whilst heading down the wrong path can be difficult, and costly, to recover from. Engage them in an advisory-only role, and ask them to provide you with a strategy. Some SEOs will do this, some won't.

The most important thing is to ensure they establish your site has no technical issues that will prevent it being crawled, and that your content is structured correctly. Once these problems are ironed out, SEO becomes a lot less troublesome.

Only you know your skills, but the following areas are reasonably straightforward for those with a little web knowledge. Keyword research is easy enough to do yourself, using readily available keyword tools, as is content generation.

Simply write on topic and sprinkle keywords through your content and headings, or have your copywriter do so.

You may also wish to undertake link building yourself. This involves requesting links, submitting your site to directories, and building effective partnerships. It can be a good idea to get consultancy as to where you should focus your link building energies. Some links are worth a lot more than others, and there is a strategy to it.

Like any complex professional service, you'll still need to monitor and measure, even if you do opt for expensive, comprehensive outsourced options. There's no sitting back with marketing, and that includes SEO.

Whatever path you choose, make sure the SEO work is aligned with your business goals.

 

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Thursday, 28 October 2010

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Wednesday, 27 October 2010

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Is Lead Nurturing Possible Without Lots of Content?

 

Is Lead Nurturing Possible Without Lots of Content?


Is Lead Nurturing Possible Without Lots of Content?

Posted: 26 Oct 2010 08:42 AM PDT

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories.  What I thought was the exception was actually the norm.  Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns, using only a few white papers or webinars.  How can they do this with limited content marketing assets?  The key is making best use of all content available to the marketer, plus a good strategy when creating new content.

The most common way to do this is with blog posts.  Often a company can turn every blog post into a step in a nurturing campaign, highlighting the key points of the post.   This comes with the added benefit of driving additional traffic to your blog.

Here are 3 other examples:

1.    A marketer wants to create a drip campaign that will last for the duration of a 10 month revenue cycle.  Unfortunately, they only have enough money for one white paper to be written, created and produced.  What can they do?  By understanding the challenge the marketer can plan for the right content, having their writer focus on content that can be deconstructed.  You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.  Each topic in the white paper can then be used as separate components in the nurturing campaign. 

2.    A company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects.  They are very valuable to leads that are getting ready to buy, but aren't helping with demand generation and lead nurturing.  What can they do?  Using case studies is often frowned upon as they are frequently very promotional.  Instead, throw out some of the company specifics in the case studies and relabel them as success stories.  People will want to hear how their peers are so successful and will appreciate you sharing these stories with them.   Just a few tweaks can give them a much wider appeal. 

3.    A marketer is looking to create a nurturing campaign that can help with upsell of various products to their current customers.  They have lots of data sheets and documentation, but not much else.  What are some ways around this?  This content has many opportunities to be lead nurturing ready.  First, they can bundle the content together to make a how-to guide or manual that may be of interest to customers.  Alternatively, content can be reformatted into solutions briefs or other collateral that can be shared via nurturing. 

The common denominator between all of these is that we are taking content we have or are having created and making it relevant to the reader.  Only content that the reader finds valuable will end up producing results from your lead nurturing campaigns, so make sure to always keep your audience and their stage in the buying cycle in mind. 

More examples can be seen in the slide below, but these are only some examples.  Think about how all content created, from sales ennoblement tools, product information, customer stories, and more can be repurposed or rebundled to create valuable nurturing campaigns.  

 

Is Lead Nurturing Possible Without Lots of Content? was posted at Modern B2B Marketing - Marketo Best Practices Blog. | http://blog.marketo.com

 

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Tuesday, 26 October 2010

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Monday, 25 October 2010

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Stanford Homes To Get Ultra-High Speed Broadband (AccuraCast) http://ow.ly/19Ddij
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Top 10 Demand Generation Resources

 

 

A Marketo Success Kit:

Top 10 Demand Generation Resources

 

Hello stephen,

According to SiriusDecisions research, buyers have access to overwhelming amounts of information, but seek intelligence they can trust to support their decision making process. How sales people want to sell has little impact on how buyers are choosing to buy. It is up to Marketing to adapt their demand generation strategies to adjust to these changes.

Download Marketo's Demand Generation Success Kit now for expert insights and tips on lead generation, including:

  • Marketo's Secret Sauce for Demand Generation on-demand webinar
  • Creating Content that Sells: A Guide to Content Marketing for Demand Generation
  • Analyst Guide to Demand Generation Systems The Changing B2B Buyer Cheat Sheet
  • and six more great resources!

Get access to marketing best practices to help you lower customer acquisition costs, reduce wasteful spending, gain predictability in sales forecasts and increase your bottom line.

Download the Demand Generation Success Kit at your convenience.

Best,
Kevin McCoySales Development Representative +1.650.376.2338

>> Want to turn Marketing from a Cost Center to a Revenue Driver? Check out the new Revenue Performance Management Blog - http://bit.ly/RPMBlog

 

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Sunday, 24 October 2010

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Saturday, 23 October 2010

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Friday, 22 October 2010

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Thursday, 21 October 2010

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From Tim Gaynor and other SMB IT Connection group members on LinkedIn

 

Linkedin Groups

October 21, 2010

SMB IT Connection

Latest: 1 discussion

Discussions (1)

I would like to introduce myself and BidClerk to the group. http://www.youtube.com/watch?v=_IQGp_ikB1Q

Comment or flag »

Started by Tim Gaynor, at BidClerk

Latest News

Exit Strategies for Social Entrepreneurs

Comment or flag »

inc.com • October 21, 2010

On Tuesday, my husband's company, NetSpend, finally had its IPO. After more than ten years of anticipation, the day came and went surprisingly unceremoniously, culminating not with champagne and a feast but with a frightfully suburb…

 

From Lifeguard to CEO

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inc.com • October 21, 2010

I was watching the Today Show a few weeks ago and they were doing a segment on first jobs. Matt Lauer was featured, and his first job was delivering the newspaper in his town. I thought it was funny because that's essentially what h…

 

NTT Data Said to Be in Negotiations to Acquire Keane

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businessweek.com • October 21, 2010

NTT Data Corp., the network-services unit of Japan's largest phone company, is in advanced talks to buy Keane Inc. for more than 100 billion yen ($1.2 billion) to expand in the U.S., a person familiar with the matter said.…

 

MacBook Air On The Cheap

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inc.com • October 21, 2010

Okay, I think Apple is getting serious about PC market share. This week, CEO Steve Jobs unveiled the latest updates to the line of MacBook Air. Here's the big headline: an 11 inch model that starts at $999. That's right, a sub-$1000…